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  • Partnership: Softline and BITROAD accompany customers on their digital transformation journey

Partnership: Softline and BITROAD accompany customers on their digital transformation journey

Leipzig, April 21st 2022 – The Softline Group, a pan-European IT consultancy with a focus on IT Asset Management, Information- and IT-Security, Cloud and Future Data Centre and the Digital Workplace, announces its strategic partnership with BITROAD. BITROAD is a consultancy specialised on guiding clients on their digital transformation journey from a business perspective. By combining this expertise with Softline Group's cloud consulting and IT expertise, customers will be empowered to profitably drive their digitalisation with a tightly integrated business and IT-strategy.

"We are delighted to welcome BITROAD as a new strategic digitalisation partner. Together, we will develop the right digitalisation strategy for our customers and create real competitive advantages for them through our expertise in the areas of digitalisation, cloud and IT security. In doing so, we will of course address the respective customer situation and the company's goals very individually. At the same time, we provide a clear roadmap for the customer through our proven process model and are able to take the customer by the hand to some extent in identifying, prioritising and implementing the measures," says Thorsten Theuer, Vice President Sales at Softline Group.

"Any innovation and digitisation projects require technological expertise in the conception and implementation, across a wide range of specialist areas. With Softline Group, we have a strong supra-regional partner we can build on. The jointly developed approaches to IT readiness help our customers to quickly and purposefully determine the current state of the infrastructure from an economic and technological perspective," say founders and managing directors Lukas Zechel and Dr Marcus Haberstroh of BITROAD GmbH.


BITROAD provides innovative and individual consulting services as part of the SpinLab ecosystem. Together with the renowned accelerator programmes SpinLab ‒ The HHL Accelerator (Leipzig) and RootCamp (Hannover) as well as the venture capital fund Smart Infrastructure Ventures (SIV), the ecosystem stands for innovation and future competence. In addition to numerous awards, the ecosystem is also one of 12 locations in the "Digital Hub" competence programme for digital innovation of the Federal Ministry of Economics and Climate Protection.

BITROAD shapes its partners' future along innovation, digitalisation and IT transformation. The BITROAD innovation ecosystem of founders, investors and transformation experts combines methods and knowledge for the successful implementation of ambitious and forward-looking projects. Partners benefit from speed and flexibility in strategy development and implementation, based on pragmatic maturity checks and hybrid implementation methods.